3/27/2023 0 Comments Ethos logos pathos![]() ![]() ![]() Download all attachments to use this lesson in Google Classroom.Įxplain to students the three classical appeals discussed in the video, Ethos, Pathos & Logos.Įthos appeal depends on the authority or credibility of the persuader Students can choose whether they would like to make a quick video, a voice memo, or a written note in which they share why they were attracted to or repelled by a particular statement. This can allow students to connect and participate virtually. To make the Magnetic Statements activity accessible in an online or distance learning environment, consider using a website such as VoiceThread or Flipgrid. Ask students to select a representative from each group to describe what about the statement attracted the group. Have students discuss their choices with the other students who chose the same statement. As students reflect on the statements, ask them to stand by one that attracts them the most. Give students a few minutes to walk around the room and consider each statement. Pay attention to beliefs and attitudes of students at this point early in the lesson. Print the Persuasion Magnetic Statements handout. Review the Magnetic Statements strategy card. Download all attachments to use this lesson in Google Classroom. You might also consider making this activity a discussion board post to which students can respond directly. To make use of this activity in an online or distance learning environment, have students include their responses in an application such as Google Docs or Padlet. ![]() Have them analyze target audiences regarding age, group, gender, and other characteristics that might be relevant. Have the class identify demographic groups targeted by each commercial. Point out to them that high vertical bars reflect similar conclusions.Īsk students to discuss how persuasive each commercial is and what strategies make each commercial effective. Have students discuss similarities and differences in their responses, looking particularly at responses that show up frequently. Engage students in a whole-class discussion about the persuasive techniques they notice in the commercials. Ask them to group identical or similar ideas vertically in order to create the bar graph. Using the Sticky Bars instructional strategy, have students place their sticky notes on the board or wall, creating a real-time bar graph of answers. Nationwide Our Promise commercial ( slide 6)Ĭoca-Cola Brotherly Love commercial ( slide 7) Volunteers of America Stats commercial ( slide 5) Using the Lesson Slides, introduce students to the essential question on slide 3 and the learning objectives on slide 4. Show each video and ask students to identify three things they notice (one per sticky note) about the persuasive techniques used in the commercials. Give each student three sticky notes to use for this activity. ![]()
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